Carolyn McHale

Art Director / Print & Web Designer

I'm a user-centric Designer / Branding Expert / UI Strategist with 20+ years experience integrating print & web for a seamless brand. I've designed for clients and audiences ranging from PE investment firms to professional athletes, from county music artists to local yoga studios, nuclear scientists to new tech startups.

I constantly update and refine my skills. My print skills include: strategic design thinking, custom logos & brand standards development, stationery, ads, exhibits, presentations and all manner of print collateral such as documents, signage and product packaging. My web skills include: website design, banner ad and email graphics, User Interface Design (UI) and wireframing/prototyping, responsive WordPress site development and Powerpoint presentations.

I've designed a ski helmet for gold-medalist skier Lindsey Vonn, designed a book for Tae Kwon Do master Jhoon Rhee and a website for country singer Vince Gill.

I've volunteered for the HERA Foundation, climbing fundraising events to fight ovarian cancer, and Girls Education International, sends girls to school in Pakistan and Liberia. I also with local organizations and politicians that create impact on a grassroots level.

I've shaken Jimmy Carter’s hand on the White House lawn, climbed rocks in Mallorca, backpacked in grizzly territory and owned the coolest cat, ever. I speak bad French (and worse Spanish), am a geography nerd and make a mean bowl of chili.

Industries served:
Finance, Real Estate, New Tech/SaaS/Supply Chain, Food & Beverage, Health/Beauty/Wellness, Fitness/Outdoors and Automotive.

Proudest Career Achievement:
One of my clients tattooed themselves with the logo I created for them!

What I’m working on now:
I just wrapped a logo for a Boulder-based optometrist (who is now MY optometrist!) and we're working on their custom WordPress website now. I also wrapped a logo for a Canadian custom furniture designer, and SuzAnn, Cristina, Nathan and I created the messaging, language and website design/development for long-time client Thorson Rocky Mountain's new site. Nathan and I just wrapped the website for a company that installs art in private homes in Aspen.

Contact Carolyn