Marketing Strategist & Copywriter
Noelle Abarelli is a sales-focused B2B marketer who specializes in translating marketing challenges into marketing advantages. Her expertise as a marketing strategist enables her to quickly access where a client’s current marketing approach is falling short and implement a plan for revitalizing their brand. Her skills as a copywriter makes her a pro at distilling complicated value propositions into tangible marketing messages. Key client deliverables include: strategic marketing plans, branding initiatives, and copy for a wide range of marketing collateral such as blogs, brochures, case studies, email campaigns, newsletters, radio spots, video scripts, websites and more for companies including Airwatch (now VMWare), Aldata (now Symphony EYC), Comstor, Kahua, Wandering WiFi, Westcon and more.
Noelle is a graduate of Emory University in Atlanta, GA where she received a Bachelor of Arts (English Major/Spanish Minor). She has over 20 years of marketing experience and has worked and lived in both the United States and Europe. Before launching her own marketing consultancy, Soleado Marketing, she held sales and marketing positions with Manhattan Associates, Inc. (NASDAQ: MANH), the Atlanta Committee for the Olympic Games, Macy’s and the High Museum of Art.
Noelle has ridden an elephant in India, tracked a rhino on foot and Africa and done many other things that could’ve gotten her killed. She somehow survived to have two children and adopt a rambunctious Irish Setter with her favorite partner in crime. She’s currently collecting many bumps and bruises as she attempts to master a mountain bike and dreaming about starting a novel based on all of her adventures.
Learn more about Noelle and see some of her work at: soleadomarketing.com.